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Dependable, monthly income, with much less hassle

āœ“ Earn more than you need 

āœ“ Work less than 1h a day     

āœ“ Only deal with loving fans

Send me your DAILY newsletter

GREAT, ANOTHER MARKETING JERK ...

No.

I've been running a profitable "traditional" business for more than 8 years, and it's not about teaching others.

It's a software development company.

I've mentored dozens of entrepreneurs since then, from a very wide range of backgrounds (like a milk producer and a dance teacher) and since 2017 I write this daily newsletter to reach more people.

Ok, so, where is the catch ?

Simple, I also sell courses. But all my emails are designed to be helpful, not your common "if you want to know how to do this, buy my product".

Between 2010 & 2015, I came from the anxiety of finding random underpaid projects to the financial peace of mind, working only 4 days a month. I even have the luxury to refuse people or projects that don't inspire me.

How did I do that? That's what you'll find out in my free daily newsletter.

Warning : you will be sent DAILY email tips and promotional offers from me.

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OK, SO, WHY SHOULD I LISTEN TO YOU?

Because I know your struggle

Running a solo business is hard : there are many things to do, but you don't always know what you should do in your particular case.

Plus, sometimes, you even feel like a failure, while your friends earn more than you, with a more stable life.

You know deep within you that you deserve a better, meaningful life.

... yet you've been struggling to find it during the last years.

I've been there too. I know what you feel.

I was dead broke in 2013

I had $200k in debt, with the French IRS seizing all my bank accounts.

I've been in court battle against a multimillion dollars rogue company who stole me a year's worth of income.

I've been drinking a bottle of whisky every day for years.

I've been through nervous breakdown for months.

I've been wishing to die, convinced my case must be hopeless.

Then I had a simple idea : since I was ready to quit life, I had nothing to lose. So why not try one last thing before : throw away everything that I don't like.

I recovered within 2 years

So I fought the French IRS for their errors, which eventually led to the refund of seized funds 8 months later.

I also fought the company that stole me, and won the case.

I've quit both drinking and smoking. Best investment in my life so far. I'm now so happy to be free from these addictions, after more than 2 years clean.

I stopped working for people I don't like. Even if the fridge is empty, intellectual prostitution is not a solution.

Fridge is now always full :-)

I started helping other entrepreneurs, mentoring and coaching them. I deeply love that, and I believe it's my mission on earth.

I enrolled in a national volunteering program for inspiring youth.

Which eventually led me to meet the French education minister.

And later, opened up the opportunity for a university teaching position.

And now I have what I believed impossible

In 2017, I crossed a symbolic milestone : having a positive $200k net worth. I'm far from being a millionaire, but I believe I have a few things to teach, considering my journey.

Since I have now customers paying me between $2-5k/day, I plan to spend more time empowering other nice entrepreneurs that deserve a better life.

And I did all that with a real-world business, not "infoproducts" about how to make money. Teaching has always been a small fraction of my income.

FLO'S CONTROVERSIAL MANIFESTO :

One thing you must know about me is that I have set of very strict rules I believe in : my manifesto.

Many people disagree with most of it. But it's time-tested and it works.

I follow them in every aspect of my life since the last 5 years, and I teach in my emails how to apply them efficiently to your activity.

Sure, it's not for everyone. So, make your own opinion about it.

ALL PROBLEMS HAVE A SOLUTION WITHIN YOU

Consider every problem like a game. A puzzle to solve. Even cancer. You'll have a way happier life. It's all about how you see it. What strength this trial gives you ?

ONLY DO WHAT YOU WANT

Do what you like, when you want it and the way you like it. As long as it doesn't break the other rules.

THROW AWAY ANYONE YOU DON'T LIKE

Including any bosses, disrespectful customers, toxic friends or family members. Never argue. Ignore them right away. Make it clear you don't need anyone. Especially when you are hungry or in need, because that's why you're enslaved to them.

WORK AS LITTLE AS POSSIBLE

Focus on the most efficient usage of your work time. Never take paid work for more than 20% of your time within a month. You will really need this "free" time to achieve your goals.

EMBRACE MINIMALISM

Rethink your real needs. Decluter your home. Free your mind. Learn to enjoy simple things.

INVEST IN YOURSELF

Take pleasure in learning every day. Study what you are both talented and you like. Aim to be the best in your field.

RADICALIZE YOURSELF

Defend your beliefs with passion. Grow confidence. The more extreme you are, the faster you'll spot your mistakes. People are magnetically attracted to confidence. Good for sales (but never brag or push).

DON'T COMPETE ON WHAT YOU CAN'T WIN

The lion should compete on strength, the monkey on tree climbing. Don't be the stupid monkey accepting the strength competition you can't win. You'll become enslaved because you'll blame yourself for the wrong reason.

ONLY SELL THINGS PEOPLE ALREADY PAY FOR

Never solve a problem having simple workarounds. Like entertainment. Stick to a proven market. A painful problem people pay to solve because they can't do otherwise. Like plumbing.

TARGET THE HIGH END OF A MARKET

The easiest way to earn more than you need. Never go low cost. Always raise your prices.

FOCUS ON THE 1% THAT REALLY NEEDS YOU

Band someone having a scratch : nice. Band someone losing all his blood : save a life. Same effort, bigger payoff. So, focus on the deepest pain. How can you spot them ?

FIND OUT HOW TO CONTACT THEM

You don't know how to reach them ? Sell something else !

ONLY SELL WHAT THEY DREAM OF

People only buy the best solution for their context. With high-end markets, you could afford to be more suitable than every alternative they have, including competitor's solutions. That's huge.

INTERVIEW THEM TO FIND THEIR DREAMS

Explore their deepest pains. Filter those who have paid for a solution. Understand what's wrong with those solutions. Propose a better one.

WHAT THEY WANT VS NEED

People don't buy "Nonsteroidal anti-inflammatory drug", what they need. They buy "PAINKILLER", what they want. Put what they want on the label, and keep what they need for inside the product.

TALK TO THEM EVERY DAY

Rub salt in the wound every day to make the pain unbearable. Then show you have their dream solution. End all your messages with a link to it. Never push a sale, let the pain do it for you.

NEVER PROVE, CLAIM OR GUARANTEE ANYTHING

Instead, show your passion. Show smart things that work better than what they have. It's all you need to convince.

BE DIRECT

Don't sugarcoat. Don't hesitate to hurt feelings if it helps. A good doctor never care of the taste of his pills.

PROTECT YOUR CLIENTS FROM THEMSELVES

You are the doctor, not them. They state their symptoms and you decide what pill they take. Never let them choose their pills because it might kill them and you'll be responsible. Teach them or kick them.

DON'T GET DRAGGED INTO A MINEFIELD

Don't accept a client's wish that will create tomorrow's problems. Anticipate, and address them before they happen. Teach him or kick him.

USE REPULSIVE MARKETING

Make it clear you need no one and accept only serious people. Use complaints to teach your audience which kind of jerk they should hate. Common enemies strengthen relationship. And reduce complaints :-)

MAKE THINGS SUIT YOURSELF

Don't engage in what only suits your clients but not you. Make things both suits them AND you. Ask why they want something. Find a better way. Change or remove parts you don't like. No solution ? Don't do it. Because you'll never shine.

SIMPLICITY IS KING : START SMALL, THEN ITERATE

Do things as simple as possible. Even if it looks amateur. Focus on solving their problem, not decoration. Remember Craigslist.

TAME YOUR FEAR AND FOCUS ON SUCCESS

Visualize in detail the concretization of your worst fear. What's the quickest way to greatly reduce the risk ? Then, visualize in detail your success. Feel the emotion. Make the feel good of the success worth the risk of failure. It's all in your head, you can trick your mind.

BETTER FAIL FAST THAN DREAM LONG

Failing leads to learning, which leads to experience, which leads to success. So the faster you fail, the faster you could succeed. Plus, many critical things can't be learned before doing it.

How can I help you?

With my free daily newsletter

Every single day, I send you a newsletter to help you become a better entrepreneur.

It's a mix between :

With my short books

Sometimes people ask me to go deeper on a subject, so I write everything I know about it in a short book.

A short book concentrates in a dozen pages the most efficient ways to deal with a given problem or get something.

No bullsh*t.

No literature parroted.

Only a pure dose of field tested little known techniques, designed to get massive results quickly.

However, since I don't go on mass-market subjects, there is a limited number of buyers, and so they are quite expensive (between $100 and $300).

Whatever their price, they are all written to pay back at least 10 times their price within 3 months, if used correctly and in an appropriate context. But since I can't know what you are really going to do with it, I can't warranty you any result.

These short books are only offered for a limited time to my subscribers. So, if you want to know what you can buy, you must subscribe to my newsletter.

They are non-refundable, since they only target people who (1) know me very well with my free newsletter and (2) have a profitable business who can spare little money to try new techniques without any warranties of success.

With personal coaching by phone or email

For serious people committed to do all the hard work required to change their life for the better, I coach a limited number of people (max 5).

Moreover, since I don't want my portfolio to be a graveyard of failed businesses, I'll end our contract if I'm not able to help you make significant improvements. The same apply if you procrastinate. I can't live with the idea of taking your money without results.

Prices start at $500/month for email only, and $1000/month for phone and email.

There is no available spot right now, but you can register to the waiting list, to be informed as soon as a spot open.

Send me an email at